Mr. Ali Jabbar is the newly appointed CEO of McDonald Pakistan. His focus is on achieving new heights of profits. For heights growth Mr. Ali Jabbar hire a marketing team of 7 members so they started to implement the marketing strategies concepts first of all they used customer-driven marketing strategies, they divide the Pakistan market into smaller segments after completion of market segmentation they apply the target market, used three factors of evaluation for market target and choose the three segments. Now they need to develop the strategies for these three targeted segments so they apply the TOWS Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and GS Matrix, the results are (Market Penetration, Market Development, Vertical Integration, and Diversification).

Market Penetration

Market Development

Vertical Integration

Diversification

Internal Factors Evaluation

W

R

W

R

W

R

W

R

Strong employee attitudes.

0.12

4

0.10

2.5

0.12

2

0.10

3

Excellent customer service.

0.05

-0.5

0.15

4

0.05

1

0.15

4

Large market share.

0.10

1

0.10

2

0.10

3

0.10

3

Personal relationships with customers.

0.10

3

0.10

2

0.10

2.5

0.10

3

Leadership in product innovation.

0.15

4

0.05

-1

0.15

4

-0.05

-3

Confusing service policies.

0.10

2.5

0.12

2.5

0.10

2

0.12

1.5

Limited product availability.

0.09

1.7

0.05

-1

0.09

2

0.05

-1.5

Lack of quantitative goals.

0.15

4

0.10

2

0.15

2.4

0.10

2

Lack of good Staff

-0.10

3

0.15

3

0.10

1.9

0.15

3

Limited Resources

0.05

1.5

0.09

1.5

0.05

-1

0.09

2

(1)

External Factors Evaluation

E-learning.

0.15

3

0.15

2

0.10

3

0.03

-0.10

Dropshipping.

0.20

4

0.17

2

0.05

-0.9

0.15

4

Online gaming.

0.10

2

0.03

0.15

3

0.15

1.5

Print-on-demand services.

0.05

-2

0.15

2

0.17

3

0.20

4

Freelancebusiness.

0.15

2

0.15

3

0.03

-0.3

0.10

2

The economy.

0.17

2.1

0.20

4

0.15

3

0.05

0.9

Material shortage.

0.03

-1.5

0.10

2

0.15

3

0.15

3

Your computer system is hacked.

0.15

3

0.05

-0.7

0.20

4

0.17

2.5

(1)

Requirements:

Using the above information and suggest which one strategy will be suitable for McDonald's and also discuss why?