Question
. Mr. Danish is a marketing head of credit card department at bank UBL. He is interested in establishing a sales force to market the
. Mr. Danish is a marketing head of credit card department at bank UBL. He is interested in establishing a sales force to market the bank Visa card. What do understanding by the term "sales force" and what steps Mr. Danish well take to manage the sales force?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
