Mr Okuda was saying that if you are not changing every day, then in reality you are not using your potential to grow you are allowing another company to catch up to you. And if you use General Motors and Ford Motor companies as examples, you can see why not changing is surely a vice they have collectively lost billions in the last few years despite having past success.

Critically examine the best practices of Toyotas change management process as possible lessons for other companies and advise Toyota management on the application of Chaos theory in managing unplanned Change.