$"$Mr$.$ Perez, thank you for your time. One of my staff has done some promising lab work on a new application with significant commercial value. I$\text{'}$d like to schedule a presentation and demo for you later this week. If you like the work, I$\text{'}$d like to present to you the financial resources needed to further develop the application, and ask for your help in getting this before your executive peers or the board for consideration." In the development of new technology, Mr$.$ Perez' role is as

product champion.

executive champion.

category captain.

technical innovator.

technical advisor.