I ne Marketing Mix: I ravel Goods and

Services

This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel$-$oriented companies$-$one a producer of goods, the other a service provider$-$have different marketing mixes.

The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps $($product$,$ price, place, and promotion$).$

Match the type of company and the relevant marketing mix factor to the description of each business scenario.

Because manufacturing costs are relatively low, Backpacks To Go focuses on high sales volume instead of a high sales price. $($Click to select$)vv$

Backpacks To Go sells travel backpacks that contain travel toiletries, a travel document pouch, and hidden currency pockets.

$($Click to select$)vv$

Adventuresome Travel organizes travel adventure packages for students.

Backpacks To Go sells its merchandise in a wide variety of sporting goods stores that are often located in high$-$traffic shopping centers.

Adventuresome Travel advertises a lovebird special around valentine's Day, with lots of romantic add$-$ons to its regular travel packages.

$($Click to select$)2$

Backpacks To Go makes a TV commercial in which trendy students are shown wearing travel backpacks and visiting exciting destinations.

$($Click to select$)2$