Mr Price is an ever evolving clothing retailer that offers the latest trends in dothing and household items. A major challenge within Mr Price is the fast approaching retirement of the most knowledgeable technical staff. Mr Price utilises Quality Function Deployment (QFD) methodology to add value to the erganisation as follows: A. Rising or removing engineering changes during product development B. Rising product faltures and repair costs over the product life Ci Increasing product development cycle time D. Reducing start-up cycle time