Mr Toshimitsu, CEO of an electric vehicle company- EVA is planning to enter Indian market for the first time with electric cars. Before entering the unknown market and investing millions of dollars, he wants thorough marketing research to be done by a marketing research company. EVA has asked for marketing research proposal from various marketing research companies in order to select the best proposal. You are working as VP, marketing research at Nielsen. You have to make an excellent Marketing Research Proposal in order to ensure that your proposal is accepted by EVA.