MRK 108 Section NKK - Marketing News Assignment, Fall 2022

The purpose of this assignment is to provide you with an opportunity to explore some aspect of marketing outside the classroom in an industry that you are passionate about. It is modeled after the BAM 101 Business Research Assignment so this assignment also lets students practice their "research" and "MLA citation" skills. This assignment will count as 15 % of your final mark.

Assignment:

1. Working alone, find an interesting news* article (*news pieces provide the facts on what has happened. Do not use an opinion piece (also known as an editorial) which provides someone's opinion on what has happened)) that relates to a topic/subject matter that we have already covered, or that we will be covering, in MRK 108.

Possible sources includemajor Canadian newspapers and/or business publications (i.e. Globe and Mail, The Toronto Star, National Post, Canadian Business magazine, Marketing Magazine, Strategy Online, Macleans).

Possible topics can be found on the MRK 108 NKK Weekly Topic Outline or Course Addendum (see "Topics") or by looking within the specific chapters of the textbook that we are covering. You may pick a topic we have already reviewed in class or something that still remains to be discussed in the later weeks of the course.

Keep in mind that regardless of whatever article you select it must be current (must be published/dated after April 1, 2022), credible (from a reputable media source), and have substance (minimum 400 words in the article (but no longer than 1400 words)) which you can relate to the curriculum in MRK 108.

If you have submitted a similar assignment for BAM 101 or OBR 250 or you have been asked to do so this semester, please remember that is an offence to "submit as your own, in whole or part, any work that is currently being, or has already been, graded in another course, without the prior permission of the professor, even if the student was the original author". (Seneca Academic Policy)

2. Then write up a one and a half to two-page report (see next page for a suggested format),

clearly identifying the following:

1. Why you selected this particular article.
2. A brief summary of this marketing news written in your own words.
3. An analysis of how the content of this article specifically relates to AT LEAST ONE (and not more than two) concepts/topics that ae being studied in MRK 108.
4. Some suggestions on how you would improve any aspect (strategy?) of the situation

reported on in the article and/or any personal insight/observations on the content of the article.

1. A Works Cited, using MLA citation, that acknowledges all sources you used for your report.
2. At the end of your report, copy and paste the actual article (I will check the URL you provide me in the Works Cited to see that it works but I want quick and easy access to the article at the end of your paper).

In addition, this report will be evaluated on the basis of:

Format (the ability to write clearly, be free of grammar errors, spelling etc.

will be taken into consideration) and MLA citation (both in-text and works cited is mandatory, if applicable). You must identify the source of the article and any other resources referenced in your report. Please note I have posted a link to a tutorial on MLA citation on our LEARN@Seneca/blackboard course site. FYI MLA workshops are also offered by the Seneca Library.

This written report is due at the beginning of class on October 4 in both hard copy format as well as electronically (through Safe Assign). Submit the electronic copyusing SafeAssign (see the "SafeAssign for Assignment" tab on our course blackboard site). This is very easy to do (like adding an attachment to an email). SafeAssign instructions are posted on our bb site. I will review how to do this closer to the due date.

REMEMBER, DON'T FORGET TO INCLUDE a copy of your news article at the end of this report - in both formats (hard copy and the copy uploaded onto Safe Assign).

4. Evaluation

The report will be worth 15 % of your final grade.

PLEASE NOTE THAT THERE IS NO PRESENTATION COMPONENT TO THIS ASSIGNMENT.

Suggested Written Report Format

MRK 108 Section:

Name:

Article: Title of article, name of publication and date published. Remember to attach a copy of your article (including the source) at the back of this report for my easy reference.

Reasons for choosing this particular material:

Material Summary: Summary of article in complete, grammatically correct (with no spelling errors) sentences! This must be no longer than 2 paragraphs and be written in your own words.

Analysis of material and its relation to at least 1 (maximum 2) MRK108 topic/concept in complete, grammatically correct (with no spelling errors) sentences! This should also be no longer than 2 paragraphs. Make sure you tell me specifically how the article relates to the concept.

Any suggestions for company/personal observations/comments

Works Cited (using MLA citation)

Copy of article (and word count)

this is ONE potential resources for your Marketing News Assignment. Go to the "Categories" tab on this webpage and choose a category that interests you to find good article. Remember it must be published after April 1, 2022 and be between 400 and 1200 words in length. https://strategyonline.ca/