MRK 325 -Assignment #1 -Apple Update: Know What's Being Tracked.

Video Clip Link:https://www.youtube.com/watch?v=8w4qPUSG17Y&t=60s

Video Summary:

For several years European governments have implemented privacy and protection laws to protect consumers' online behavior and what can and cannot be tracked by brands. Brands in the United States are beginning to follow suit as they recognize the importance of privacy to consumers. Google recently announced that they are working to ban third-party cookie tracking from their Chrome browser by 2022.

Apple is also working to protect consumer privacy when using their phones. Their latest iPhone update works to ensure that consumers know what behaviors are being tracked and allowing users to opt out or block sites and apps from tracking them.

This commercial from Apple speaks to the annoyance consumers experience when their every move is tracked and the lack of privacy many consumers feel they have. Watch this commercial introducing this feature from Apple then engage in a discussion about the ethics of tracking using the questions below.

Discussion Questions and Answers:

Question #1 Content:

1. The US Federal Trade Commission, along with the Network Advertising Initiative, created a framework for self-regulation of online profiling. This consists of 5 elements:

1)Notice : a website must clearly post its privacy policy

2)Choice : consumers should have some control over how their info is being used

3)Access : consumers should have access to the info they share and be able to amend it

4)Security : advertisers should make reasonable efforts to protect the data they collect

5)Enforcement : all industry members should subject themselves to monitoring by an independent third party to ensure compliance

Question #1: What are your thoughts on these criteria? Does Apple's initiative meet these criteria? Are these criteria enough? Why or why not?

Question #2 Content:

Review more of the features of this Apple update:https://www.apple.com/newsroom/2021/01/data-privacy-day-at-apple-improving-transparency-and-empowering-users/

Question #2: How will these Privacy updates impact advertisers? Do you think advertisers and other brands will work to circumvent these features? How so?

Supplementary Articles:

https://martincoadvertising.com/2021/05/21/internet-privacy-and-advertising-updates-may-2021/

https://www.investisdigital.com/blog/corporate-communications/respecting-consumer-privacy-five-questions-ask

https://digiday.com/media/winners-losers-data-privacy-first-advertising/

Can Someone solve it for me!