MRK 428

Individual Assignment #2-STP

TASK: INDIVIDUALLY, conduct a segmentation, targeting and positioning exercise that identifies the segments within a marketing, chooses the best target marketing, and positions your product to be most appealing to this targeted group of consumers.

LOGISTICS:

Choose a business that you like either in your area where you live or close to one of the Seneca Campuses.

Provide an overview of the company and identify what characteristics/demographics of the target demo you would expect to purchase from this business.

Use three different sources to identify the segments around the business (Environics, Stats Can, VALS etc. or other tools to be approved by your prof) and list those characteristics.

Comment on the similarities, differences and observations of the 4 methods of segmenting.

Identify the target audience for this business

Give a positioning statement for this business.

Upload to Blackboard by due date.