Question
Mrs Caroline Caballes-Suntay, CEO of Storage Solutions Philippines, started her business a decade ago. She entered into this business after gaining valuable experience from her
Mrs Caroline Caballes-Suntay, CEO of Storage Solutions Philippines, started her business a decade ago. She entered into this business after gaining valuable experience from her professional retail work here and abroad. Her business readily grew and one day she came to the realization: What is next? She spoke to her former superior/mentor and asked how she can give back to society. She thought of : 1. improving further the lives of her employees with emphasis on empowering women; 2. providing more support and commitment to local manufacturers that she uses in producing her merchandise; and 3. contributing to the care of the environment given the nature of her business (storage items such as travel kits, wallets, organizers and the like, made of plastic, fabric, leatherette, and other natural and synthetic materials).
She is aware of the concept of CSR and has a general idea of how it works but needs guidance on how to start on her CSR journey in a meaningful and sustainable manner. Mrs Suntay also specifically wants to strategically approach her engagement as she wants her company to continue to grow and help in national economic development.
1. What do you think were the reasons Mrs Suntay is interested in participating inCSR? Relate Carroll's framework and/or leadership in your response.
2. Where should the CEO focus her CSR efforts? How should she prioritize her desired engagements?
3. Does the Triple Bottom Line concept apply in the case of Storage Solutions? Why or why not?
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