Ms$.$ Jacobs: Thanks for joining me today! I$\text{'}$m excited to delve into our marketing strategy and discuss the potential of social media. First things first, why do you think we should add social media to our marketing mix?

Why should we add social media to our marketing mix?

Group of answer choices

There are $5\mathrm{.}16$ billion internet users and $4\mathrm{.}76$ billion social media users. The average social media user spends $2$ hours and $31$ minutes on social media each day. With these statistics, more activity is taking place online, and we need to reach our target audience where they are.

We know that the top social media platform is Facebook, and other businesses in our local area have started using Facebook for marketing purposes. If we don$$t start marketing on Facebook, we are going to lose customers.

We know that there are $5\mathrm{.}44$ billion unique mobile phone users, representing $68\%$ of the population. Because of this, we should use social media marketing to send text messages to our customers.

We know that new technologies and social media platform adoption has increased at an accelerating rate in recent years. If we develop a new social media platform, our customers are sure to adopt this technology.