Question
Ms. Jenny Joy is planning to open her first own business project: a little cafe close to the university district of the imaginary town of
Ms. Jenny Joy is planning to open her first own business project: a little cafe close to the university district of the imaginary town of Brightside. She has rented a small, but nice venue for the cafe. She has worked hard to keep the target opening date of 1 June. There is a very important report missing from her paperwork though; she does not know how much profit she can expect during the first 3 months of operation. She remembers from university finance class that the best way to prepare a profit plan is to consider different scenarios. She has gathered all the relevant information for the profit analysis and for the sake of simplicity estimated two possible outcomes: good and almost good.
Information about costs and revenues: - Average revenue from drinks and food: 22 per person - Cost of drinks and food: 14 per person - Rent fee: 1000 per month - Utilities: 1200 per quarter - She does not plan to hire employees in the first three months. - Renting the coffee machine: 6000 per year - Other costs: 3000 in the first month and 5% less in every upcoming month
Probability of scenario | Number of guests PER DAY (assume 20 working days per month) | |
Good scenario | 55% | 40 |
Almost good scenario | 45% | 30 |
Required:
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Prepare a monthly analysis of Ms Joys profits based on her revenues and costs for the three months under both scenarios. (Please show all needed calculations and explanations)
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Calculate her expected profit for the quarter
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Name what are the variable and fixed costs from the above listed cost elements? Explain your answer.
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Give two examples: one example of semi variable and one example of stepped costs that can be linked to the operation of the cafe?
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