Ms. Joyce Lynn, the owner of a small business (a woman’s dress boutique), has invited a consultant to tell her how she is different from similar small business within a 60-mile radius, in regard to her usage of the most modern computer technology, sales volume, profit margin, and staff training. Above is the scenario, and indicate how the researcher should proceed with the following, giving reasons:

1. The purpose of the study

2. The type of investigation

3. The extent of researcher interference

4. The study setting

5. The time horizon for the study