Question
Ms. Ong Yen Lee, the General Manager of Barisan Elite Sdn. Bhd., would like to continue using the brand Alam Jaya in their property development
Ms. Ong Yen Lee, the General Manager of Barisan Elite Sdn. Bhd., would like to continue using the brand Alam Jaya in their property development projects. Design an integrated marketing communications plan for the company incorporating advertising, promotions and public relations using an appropriate model.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
