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MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three other retail ice cream vendors in these provinces along with
MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three other retail ice cream vendors in these provinces along with MuCao with the following sales volumes:
Brands | Total Revenues (RMB) | Cones Served (units) |
Xihuan Cones | 87,500 | 35,000 |
MuCao Creamery | 121,000 | 50,000 |
Scoops | 30,000 | 10,200 |
Swirls | 36,800 | 20,000 |
What is the 3 firm concentration ratio based on revenues?
CALCULATED VARIABLES: rms = 0.440 (44.0%) total = 275,300
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