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MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three other retail ice cream vendors in these provinces along with

MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three other retail ice cream vendors in these provinces along with MuCao with the following sales volumes:

Brands

Total

Revenues

(RMB)

Cones

Served

(units)

Xihuan Cones

87,500

35,000

MuCao Creamery

121,000

50,000

Scoops

30,000

10,200

Swirls

36,800

20,000

What is Scoops Relative Market Share based on units?

CALCULATED VARIABLES:

rms = 0.440 (44.0%)

total = 275,300

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