Multimedia content effectively conveys messages, whether for business or personal purposes. Images are more effective than words or texts in many cases. Websites for young kids would have more appeal with high multimedia content. E$-$commerce sites would need multimedia content with high$-$resolution images, videos, etc. Since online customers cannot see merchandise live, pictures and videos would be necessary to sell products. Layout and design would need to be relevant. It can be safely mentioned that websites are virtually useless without multimedia content. How much content to display would depend on the purpose of the website. The secondary audience can sometimes become primary, so they are essential, nonetheless. However, the design should be aimed at the primary audiences; they are expected to take action based on the contents.