Question
Multinational Finance With the growth in demand for exotic foods, Possum Products CEO, Michael Munger, is considering expanding the geographic footprint of its line of
Multinational Finance
With the growth in demand for exotic foods, Possum Products CEO, Michael Munger, is considering expanding the geographic footprint of its line of dried and smoked low-fat opossum, ostrich, and venison jerky snack packs. Historically, jerky products have performed well in the southern United States, but there are indications of a growing demand for these unusual delicacies in Europe. Munger recognizes that the expansion carries some risk. Europeans may not be as accepting of opossum jerky as initial research suggests, so the expansion will proceed in steps. The first step will be to set up sales subsidiaries in France and Sweden (the two countries with the highest indicated demand), and the second is to set up a production plant in France with the ultimate goal of product distribution throughout Europe.
Possum Products CFO, Kevin Uram, although enthusiastic about the plan, is nonetheless concerned about how an international expansion and the additional risk that entails will affect the firms financial management process. He has asked you, the firms most recently hired financial analyst, to develop a 1-hour tutorial package that explains the basics of multinational financial management. The tutorial will be presented at the next board of directors meeting. To get you started, Uram has supplied you with the following list of questions:
a. What is a multinational corporation? Why do firms expand into other countries?
b. What are the six major factors that distinguish multinational financial management from financial management as practiced by a purely domestic firm?
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