MULTIPLE CHOICE:

1) In a regional marketing management system, ________ play(s) a key role.

A) consensus decision making

B) geographics

C) demographics

D) psychographics

E) operational functions

2) Different customers with different needs require different strategies. This is a description of

A) global management.

B) differential marketing management.

C) marketing services management.

D) target market management.

E) variable needs marketing management.

3) "The sequential addition of products to a product line to increase the line's depth or width" is a definition of

A) product integration.

B) depth alignment.

C) sequential marketing.

D) product mix modification.

E) product stretching.

4) The stages or path that a product follows from introduction to the market to its eventual withdrawal is called

A) diffusion.

B) the product planning process.

C) the product life cycle.

D) the adoption process.

E) the classification of goods.

5) The stage of the product life cycle that a product is in is determined by three variables. These are

A) time, sales, and profit.

B) market share, positioning, and sales volume.

C) market share, time, and sales.

D) time, price, and sales.

E) sales, profit, and price.

6) A product that has a reasonably short life cycle, perhaps one selling season or a few seasons, and one that is financially successful, is a(n)

A) style.

B) fad.

C) planned cycle.

D) fashion.

E) instant bust.

7) Which product life extension tactic did Frito-Lay use with regards to their salty snacks like Doritos, Tostitos, and Lays?

A) product alteration

B) attracting a new market

C) increasing distribution

D) humour

E) altering the product

8) Apple generates buzz for its new products several months before the products are available. This activity takes place during the ________ stage of the product life cycle.

A) introduction

B) pre-introduction

C) developmental

D) growth

E) mature

9) Old World Tea is one of three competitors in the gourmet tea market. Its sales are rapidly rising and profits are now starting to materialize. It is a brand leader and advertises its wide variety of flavours. Old World Tea is in the ________ stage of the product life cycle.

A) growth

B) maturity

C) development

D) introduction

E) decline

10) That aspect of a good or service that is derived from its tangible and intangible benefits is its

A) utility.

B) value.

C) price.

D) supply.

E) demand.

11) From a marketing perspective, ________ contributes to profits and revenues.

A) utility

B) price

C) value

D) supply

E) demand

12) Which of the following is an intangible benefit of a pair of Adidas basketball shoes?

A) the support of the inner sole

B) comfortable fit

C) easy-off laces

D) the best materials

E) the style and image

13) When Frito-Lay reduced the size of a bag of chips, it was practising

A) product line stretching.

B) cost reduction.

C) feature reduction.

D) product line contraction.

E) content reduction.

14) Establishing a price that is above, equal to, or below that of the competition is known as

A) competitive pricing.

B) price fixing.

C) variable pricing.

D) flexible pricing.

E) price lining.

15) Costs that change according to the level of output are ________ costs.

A) unit

B) variable

C) full

D) marginal

E) fixed

16) "A systematic decision-making process regarding the physical movement and transfer of ownership of goods and services from producer to consumer" is called

A) distribution planning.

B) product/services planning.

C) transference planning.

D) channel planning.

E) systems planning.

17) A grocery store displays tomatoes for sale to the consumer. The farmer complains that she only earns 50 cents per kilogram from the broker, but the store is selling the tomatoes to the consumer for $2 per kilogram. This is in part a factor of

A) channel length.

B) channel width.

C) direct channel efficiencies.

D) multi-channelling.

E) channel speed.

18) A(n) ________ channel is one in which goods are moved from producer to consumer without the use of intermediaries.

A) single

B) condensed

C) express

D) direct

E) narrow

19) The addition of a(n) ________ is common in industries where products are sold through many types of retail outlets.

A) channel consultant

B) manufacturer's representative

C) wholesaler D) agent

E) broker

20) The number of intermediaries at any one level in the channel of distribution is referred to as

A) channel width.

B) selective distribution.

C) vertical integration.

D) channel length.

E) multiple channels.

21) When a(n) ________ distribution strategy is used, the product is available in only a few outlets in a particular market.

A) minimized

B) selective

C) intensive

D) reduced

E) exclusive

22) The manufacturer of a high-priced specialty good like a baby grand piano that offers the purchaser a unique value is likely to use ________ distribution system.

A) an intensive

B) a selective

C) an exclusive

D) an administered

E) a multiple

23) Conflict that stems from competition between similar organizations at the same level in the channel of distribution is called

A) basic conflict.

B) administered conflict.

C) vertical conflict.

D) horizontal conflict.

E) intertype conflict.

24) ________ occurs when a channel member feels that another member at a different level of the channel is engaging in inappropriate conduct.

A) Administered conflict

B) Vertical conflict

C) Horizontal conflict

D) Dual conflict

E) Intertype conflict

25) When a direct distribution channel is employed, which channel member usually has control?

A) the agent

B) the customer

C) the retailer

D) the manufacturer

E) the wholesaler

26) A marketing manager who wants fast and frequent deliveries to nearby markets should use

A) airways.

B) pipelines.

C) trucks.

D) inland waterways.

E) railroads.

27) Checking credit ratings of customers, recording transactions, performing accounting functions, and locating the item for shipment is called

A) shipment processing.

B) order processing.

C) just in time (JIT).

D) inbound and outbound decision making.

E) transaction management.

28) A customer orders several items but only half are available when the order is received. This is called a

A) sellout.

B) delay.

C) stockout.

D) stocking.

E) processing delay.

29) What is the retail marketing mix?

A) product, price, promotion, and service

B) selling goods to customers

C) the four Ps

D) the plan a retailer uses to attract customers

E) the store plan for a retailer

30) A department store carries fashion apparel, furniture, appliances, toys, sporting goods, home furnishings, mens' and ladies' wear, and numerous other groupings of products. Such a variety of merchandise is called

A) breadth of selection.

B) depth of selection.

C) stock balance.

D) scrambled merchandising.

E) assortment consistency.

ANSWER TRUE/ FALSE FOR THESE QUESTIONS

1) Retailing refers to those activities involved in the sale of goods and services to final consumers for personal, family, or household use.

TRUE/FALSE

2) Coca-Cola vending machines are not a form of retailing.

TRUE/FALSE

3) Retailers are not an active part of the marketing process.

TRUE/FALSE

4) Costco is a no-frills, cash-and-carry outlet also known as a warehouse outlet.

TRUE/FALSE