Multiple choice.

____1.An interpersonal influence on consumer behavior is A.one's attitudeB.one's perception C.one's self-conceptD.one's family

____2.Which of the following values is core to Canadian culture?A.Team spirit B.Respect for the elderly; C. Personal achievement D.Peaceorder and good government.

____3.Psychologist Kurt Lewin found that ______________factors interact with personal factors to create consumer behavior: A.Interpersonal B. PerceptionC. LearningD.Attitudes

_____ 4.By the 1960s, Canadian society started to accept interracial marriages.This is an example of:A.Lack of respect for other cultures B. A willingness to sacrifice individualism C.A desire for more wealth bymembers of minorities D.How slowly values change.

_____ 5. Canada is made up of many groups.One of the groups identified as most individualistic and business oriented is the A.Aboriginal B.French C.British D. German

_____ 6.Canadian values discovered by pollster M. Adams included all of the following, except:A.An enthusiasm for war B.Both individualism and collectivism;C.Appreciation of quality of lifeD.High degree of use of social media.

_____7.Fashion products, jewellery, gourmet foods, electronic products are all examples of A.PhysiologicalneedsB.Safety needsC.Belongingness needs.D.Esteem needs

____ 8.The meaning peopleattribute to incoming stimuli based on senses is called: A.AttitudesB.NeedsC.DrivesD.Perceptions

____ 9.A good example of an opinion leader in North America is A.Mike Laziridis

A.GarfieldWestonC.Oprah WinfreyD.Austin Matthews

Q8

____ 10.The first step in the decision-making process for a consumer is A.You search for alterntive productsB.You become aware of a gap between an exising situation and a desored one;C.You evaluate your optionsD.You act and decide on a purchase.

Section 2:True or False?Put a T for true or an F for false to the left in the space provided.

_____11.Families play a small role in an individual's consumer decisions.

______ 12.Autonomic decision-making involves joint decision-making by a husband and wife.

______ 13 .NEED defined is as follows:an inner state that drives a person toward satisfaction.

_____14.When a consumer buys insurance products or investments, they are showing a need for belongness to a group.

______ 15.Success in sports activities or difficult competitions may show a need of an individual for self-actualization.

_____16.Showing respect for every kind of person is an expression of what Maslow called the "ESTEEM NEED".

______ 17.PERCEPTION refers to the meaning a person attributes to stimuli received in the senses.

______18.An example of a high involvement decision is buying a new car or deciding on doing a university program in business.

_____ 19.South Asian people in Canada tend to identify with their own ethnic group more than any other such group in Canada.

_____20. .Quebecois have a higher brand loyalty than other ethnic groups in Canada.

_____21. Blais identified "Living for my children" as a "heartstring factor" among Quebecers.

____22. Italian-Canadians in the Montreal and Toronto areas constitute a strong MICROCULTURE in Canada.

_____23.French-Canadians living in Quebec do not require a different marketing approach compared to the other regions in Canada.

(2) 24-25.Jacques Bouchard's "Twin beds" theory of marketing in Quebec and the rest of Canada is based on two principles, which are: