MULTIPLE CHOICE e and your marketing knowleden 2 Nintendo engage in when it lat. Which 6. Based on the case and opportunity matrix did Nintendo e a. Product development. b. Market development. c. Product penetration. d. Diversification. e. Innovation. Nintendo's beloved video game franchises oli ss of this element of a situation analysis: (3-point Ich as Zelda, Mario, Donkey Kong examples of this element of a si a. Strengths. b. Weaknesses. c. Opportunities. d. Threats. e. None of these. & Which of the following is a useful marketing objective for Nintendo obiective for Nintendo? (3-points) erket share over the next year. We want to become the most popular video game console ever b. We want to garner 90 percent of the video game market share over the c. We want to increase the number of Wii U sales from 64,000 in February 256,000 in February 2015. d. We want to make sure people are having 200 percent more fun when they play the Wii U. e. We want our competitors to make so many mistakes that the Wii U overtakes them in total annual sales. 9. Ir Nintendo decided to develop a wholly redesigned Wii U console and then double its advertisine efforts worldwide, which two elements of the marketing mix would it be utilizing? (3-points) 2. Product and place. b. Product and price c. Product and promotion d. Place and price. e. Pricing and promotion. a to adjust the Wii U's marketing mix as quickly as possible, which of the 10. If Nintendo wanted to adjust the Wii U'S m following strategies would it pursue? (3-points) 2. Start selling Wii U consoles in specially designed vending machi b. Release a new Wii U bundle that comes with a popular game. c. Launch a viral video marketing campaign. d. Implement a $50 price cut for the Wii U. e. Change the name of the Wii U console to something more appealing. MULTIPLE CHOICE e and your marketing knowleden 2 Nintendo engage in when it lat. Which 6. Based on the case and opportunity matrix did Nintendo e a. Product development. b. Market development. c. Product penetration. d. Diversification. e. Innovation. Nintendo's beloved video game franchises oli ss of this element of a situation analysis: (3-point Ich as Zelda, Mario, Donkey Kong examples of this element of a si a. Strengths. b. Weaknesses. c. Opportunities. d. Threats. e. None of these. & Which of the following is a useful marketing objective for Nintendo obiective for Nintendo? (3-points) erket share over the next year. We want to become the most popular video game console ever b. We want to garner 90 percent of the video game market share over the c. We want to increase the number of Wii U sales from 64,000 in February 256,000 in February 2015. d. We want to make sure people are having 200 percent more fun when they play the Wii U. e. We want our competitors to make so many mistakes that the Wii U overtakes them in total annual sales. 9. Ir Nintendo decided to develop a wholly redesigned Wii U console and then double its advertisine efforts worldwide, which two elements of the marketing mix would it be utilizing? (3-points) 2. Product and place. b. Product and price c. Product and promotion d. Place and price. e. Pricing and promotion. a to adjust the Wii U's marketing mix as quickly as possible, which of the 10. If Nintendo wanted to adjust the Wii U'S m following strategies would it pursue? (3-points) 2. Start selling Wii U consoles in specially designed vending machi b. Release a new Wii U bundle that comes with a popular game. c. Launch a viral video marketing campaign. d. Implement a $50 price cut for the Wii U. e. Change the name of the Wii U console to something more appealing
