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MULTIVARIATE ANALYSIS Ajzen's model proposes a particular causal flow from a set of exogenous variables (attitude, subjective norms, and perceived behavioral control) through an intervening

MULTIVARIATE ANALYSIS

Ajzen's model proposes a particular causal flow from a set of exogenous variables (attitude, subjective norms, and perceived behavioral control) through an intervening variable (Intention) to an outcome variable (behavior). See the figure below:

image text in transcribed
Attitude .81 .47 66 Subjective .10 Intention .35 Behavior Norm .50 -.13 .34 Perceived Behavioral Control The Path Analysis of the Ajzen's theory of Planned Behavior

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