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Multivariate testing: splits traffic evenly among two variations of a landing page, ad or email. is typically used by company's like Disney, Amazon and Netflix
Multivariate testing:
splits traffic evenly among two variations of a landing page, ad or email.
is typically used by company's like Disney, Amazon and Netflix
is easy to do
does not require a large volume of visitors to the site
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Harness The Power Of Big Data The IBM Big Data Platform
Authors: Paul Zikopoulos, David Corrigan James Giles Thomas Deutsch Krishnan Parasuraman Dirk DeRoos Paul Zikopoulos
1st Edition
0071808183, 9780071808187
