Mumtaz 2022 Al-Manar Company is a large Palestinian footwear manufacturer, based in Hebron. Palestine, specializing in men's and children's shoes of various sizes. Al-Manar manufactures a variety of shoes and sandals. Al-Manar has a lengthy history in the shoe industry. Al-Manar is constantly investing its vast experience in the development of its goods and has grown by utilizing the highest levels of current technology in the design and production of the most up-to-date shoe styles. Al-Manar has been exporting for many years to America, Europe, and a few other Arab countries, as the firm mostly uses imported raw materials of the highest quality. Al-Manar is getting ready to release its own running shoes (Mumtaz 2022), which will have unique cushioning to help with shock absorption and avoid injuries from repetitive motion. This new model was designed to be a mid-tech, high-quality running shoe that could be sold for under $150. Al-Manar's sales and marketing, technology engineers, manufacturing, and finance staff were all involved. Abu Al-Zooz, the Chief managerial and financial accountant, had to come up with credible analysis and a recommendation regarding whether or not to proceed based on the structured and detailed facts. His boss and the Al-Manar CEO were both excited about the idea of Mumtaz 2022. Mumtaz 2022 The business team had prepared the following baseline information on Montar 2022 project: 1. Mumtaz 2022 project was supposed to last six years. Assume the analysis was completed by the end of 2021. 2. The shoe's suggested retail price was $140. At the retail level, gross margins for high-end sports footwear ranged around 40%, meaning each pair sold netted Al-Manar 584. 3. Al-Manar marketing division predicted the following sales figures for Mumtaz 2022 based on market research and consideration of other previous athlete endorsements: Year 2022 2023 2024 2025 2026 2027 Pairs sold 360,000 480,000 660,000 600,000 540,000 270,000 4. The launch of Mumtaz 2022 would reduce sales of existing Al-Manar shoes in the first two years as follows: Lost sales: 2022: $7 million 2023: $3 million Assume the lost revenue had the same margins as Al- Manar