Munk, N., & Hodges, J. (1999).How Levi's Trashed a Great American Brand.Fortune,139(7), 82-90.

1. What were the key positive and negative internal and external forces for change at Levi Strauss?

1. How effectively did Levi Strauss apply Lewin's model of change when implementing the Customer Service Supply Chain Initiative? Explain.

1. Based on your assessment of Levi Strauss's attempt to create organizational change, what would you have done differently if you were Bob Haas? Discuss both your assessment and what you would have done differently.

1. During the time of this case study, to what extent was Levi Strauss a learning organization?