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Murphy Company sells Product X for $20 per unit. Variable costs to make are $10 per unit and to sell the product are $2
Murphy Company sells Product X for $20 per unit. Variable costs to make are $10 per unit and to sell the product are $2 per unit. Fixed costs are $5 per unit at a normal volume of 400,000 units per year. Sales volume recently has been equal to normal volume and is expected to continue at that level. Current net income: $1,200,000 Evaluate the profitability of the two different alternative courses of action open to management. Compare each with the present situation. Show change in net income of each one. Option 1: (1) Murphy can increase the quality of the product by spending $1 more on the material in each unit. This will require a new piece of equipment that costs $200,000 and will last one year and be discarded with no salvage value. Murphy expects sales in units would increase 20%. Compute change in net income. Option 2: (2) Murphy can spend $1,000,000 more on advertising and raise their price by $2 per unit. They expect to sell 50,000 more units. Compute change in net income.
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