Question
Muscle Beach, Inc., makes three models of high-performance weight-training benches. Current operating data are summarized here: MegaMuscle PowerGym ProForce Selling price per unit $ 143
Muscle Beach, Inc., makes three models of high-performance weight-training benches. Current operating data are summarized here:
| MegaMuscle | PowerGym | ProForce | ||||||
Selling price per unit | $ | 143 |
| $ | 196 |
| $ | 295 |
|
Contribution margin per unit |
| 38 |
|
| 76 |
|
| 56 |
|
Monthly sales volumeunits |
| 2,960 |
|
| 1,930 |
|
| 1,060 |
|
Fixed expenses per month |
|
| Total of $314,000 |
|
|
d. Calculate the firm's monthly operating income.
e-1. Management is considering the elimination of the ProForce model due to its low sales volume and low contribution margin ratio. As a result, total fixed expenses can be reduced to $261,710 per month. Assuming that this change would not affect the other models, what would be the effect on net operating income.
e-2. Would you recommend the elimination of the ProForce model?
f-1. Assume the same facts as in requirement e-1. Assume also that the sales volume for the PowerGym model will increase by 503 units per month if the ProForce model is eliminated. What would be the effect on operating income.
f-2. Would you recommend eliminating the ProForce model?
| Yes |
| No |
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