Music stars Beyonce and Jay-Z named their firstborn daughter Blue Ivy and then rushed to trademark the name because they planned to use it in commerce. Their application was partially denied because a wedding planner in Massachusetts was already using "Blue Ivy" as the name of her business.

• Is this the correct outcome?
• Should people have priority in protecting personal names?
• Should a small business have priority over what would surely have been a much larger, more profitable use of the name?
• Do copyrights and patents have similar first-to-file requirements?
• How does this first-to-file requirement differ from rights to personal or real property?