Mustafa Furniture LLC, invested OMR 5000 to the start a business of manufacturing various types of tables like computer tables, study tables, kids tables etc.; The company was facing huge competition from Fahmy Furniture Company and Cocoon Furniture Company also the table manufacturers. The company found that these competitors had a large number of regular customers as they were producing different types of tables according to requirements of their customers.

Fahmy Furniture Company and Cocoon Furniture Company were selling around 100 tables per week. Mustafa Furniture LLC produced 50-80 tables a week and wanted to sell all of them. When Mustafa Furniture LLC started to sell their products at a reasonable rate per table, they noticed that only a few customers turned up. The company wanted to create a brand for its products in order to increase its sales. So they created a brand named Awesome Tables. To promote the sale of tables, the company put up signboards at various locations. The company also advertised in newspapers and put up stalls in malls like Avenue Mall and City Centre.

The above marketing mix did not help the Mustafa Furniture LLC in increasing the sales as targeted. One of its partners who was an expert in marketing was not happy with the business performance. He suggested the other partner to promote credit sales to the customers and 5% offer on purchases of any product from their company. Though they brought many changes in their business, still the company was facing challenges in achieving its sales targets.

Question 1

i. Evaluate the marketing mix of Mustafa Furniture LLC.

ii. Discuss the Marketing Concept Stage followed by the Mustafa Furniture LLC.

iii. Identify the distribution channel followed in the above case? Justify your answer with

examples. Suggest a middleman to the Mustafa Furniture LLC to sell their products.