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Mustrative Problem. Activity-based costing application to a Trading Company Misty's Mart Supermarket found that its ABC analysis provided important insights. It extends the analysis to

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Mustrative Problem. Activity-based costing application to a Trading Company "Misty's Mart" Supermarket found that its ABC analysis provided important insights. It extends the analysis to cover three more product lines- breads & pastries, juices and frozen delights. The revenues, cost of goods sold, store support costs, and activity arca usage of the three product lines is as follows: BREAD & JUICES FROZEN PASTRIES DELIGHTS Financial data Revenues P 57,000 P 63,000 P 52,000 Cost of goods sold 38,000 47,000 35,000 Store support 11,400 14,100 10,000 Activity area usage (cost driver) Ordering (purchase order 30 25 13 Delivery (deliveries) 98 36 28 Shelf-stacking (hours) 183 166 24 Customer support (items sold) 15,500 20,500 7.900 There are no bottle returns for any of these three product lines. REQUIRED: 1. Use the previous costing system (support cost allocated to products at the rate of 30% of cost of goods sold) to compute a product-line profitability report for "Misty's Mart" 2. Use the ABC system (ordering at P100 per purchase order, delivery at P80 per delivery, shell-stacking at P20 per hour, and customer support at P0.20 per item sold) to compute a product-line profitability report for "Misty's Mart": 3. What new insights does the ABC system in requirement no. 2 provide to "Misty's Mart" managers

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