MUTI SUZUKI INDIA LTD Core competencies of an organisation can be simply def'med as a set of qualities, which are unique to a particular organisation that cannot be easily imitated by its competitors. Core competencies are factors which give competitive advantage to the organisation in its chosen market. Core competencies may be of various types technical expertise, relationship with customers, employees' dedication, manufacturing process, etc. An analysis of the Maruti Suzuki India Ltd. shows three core competencies: Strong Customer Base and Brand Image, Well Developed Sales and Service Network throughout India and 1Very Strong Knowledge of Indian Market. A detailed study of these core competencies shows how each of these core values can improve the company's competitive advantage. Strong Customer Base and Brand Image The MSIL has a market share of about 55% in the Indian passenger car segment and is the largest manufacturer of small cars in India. The company have been voted as rst by Indian customers for level of customer service and customer satisfaction. The company manufactures affordable small cars which serve the needs of an average Indian customer faithfully and hence have a strong brand image as the connnon man's car in India, which an average Indian customer identifies with. Such a strong brand image and huge customer base can sustain the position of the company as the market leader in the Indian small car segment. Well Developed Sales and Service Network throughout India The Maruti Suzuki India has a strong dealership network comprising more than 450 cities across India and a huge service network of more 2,?50 franchises of service outlets spreading about 1,3013 cities throughout India. Such a widely distributed sales and service network can help the company to relate with its customers across India, also facilitates bargaining power with suppliers and increases profitability. Very Strong Knowledge of Indian Market The Maruti Suzuki India has a strong knowledge of the Indian market which has helped them to grow their sales and market share in India