My boss comes to me and asks me to sign the company up for a Snapchat account and start pushing content about our brand on that platform. When asked why, my boss responds: "because it's the new thing." In this scenario, if I follow those directions, I have: Implemented a strategy without a solid objective Implemented a strategy without understanding the customer $($people we serve$)$ Implemented an objective without defined success metrics Implemented a tactic without a solid strategy