My business for this assignment is a smoothie business called "King Smoothies" and my competitors are Juice Us, Smoothie King and Jucin Alive.

o You can conduct a realistic SWOT analysis only after your marketing environment analysis. Strengths and Weaknesses are internal factors related to the company versus Opportunities and Threats are external factors. When you talk about S and W, you must talk in relation to your competitors. For example, when you have an ability that others do not have, this may be a strength. In case you need, there is more information about SWOT in your power point slides and the textbook. - Market Segmentation, Targeting and Positioning strategies o You need a detailed section about Segmentation, Targeting, and Positioning Strategies (each under separate sub-titles/paragraphs). Please, do not simply say "the company is targeting this type of customers." Here, l expect you to explain in detail the segmentation criteria (demographic, psychographic, behavioral, and/or geographic, etc.), targeting strategy (multisegment, mass marketing, or niching), and positioning strategy you choose. You will learn more about these in class