my business is a coffee shop and bookshop combined

This section explains the basic elements of the business. The Company Description worksheet is attached: Company Description Worksheet-1.docx. Include each of the below components:

1. Company mission statement

A mission statement is a brief explanation of your companys reason for being. It can be as short as a marketing tagline (MoreDough is an app that helps consumers manage their personal finances in a fun, convenient way) or more involved: (Doggie Tales is a dog daycare and grooming salon specializing in convenient services for urban pet lovers. Our mission is to provide service, safety and a family atmosphere, enabling busy dog owners to spend less time taking care of their dogs basic needs and more time having fun with their pet.) In general, its best to keep your mission statement to one or two sentences.

2. Company philosophy and vision
   1. What values does your business live by? Honesty, integrity, fun, innovation and community are values that might be important to your business philosophy.
   2. Vision refers to the long-term outlook for your business. What do you ultimately want it to become? For instance, your vision for your doggie day-care center might be to become a national chain, franchise or to sell to a larger company.

3. Company goals

Specify your long- and short-term goals as well as any milestones or benchmarks you will use to measure your progress. For instance, if one of your goals is to open a second location, milestones might include reaching a specific sales volume or signing contracts with a certain number of clients in the new market.

4. Target market

You will cover this in-depth in the Marketing Plan section. Here, briefly explain who your target customers are.

5. Industry

Describe your industry and what makes your business competitive: Is the industry growing, mature or stable? What is the industry outlook long-term and short-term? How will your business take advantage of projected industry changes and trends? What might happen to your competitors and how will your business successfully compete?

6.Legal structure

Is your business a sole proprietorship, LLC, partnership or corporation? Why did you choose this particular form of business?

If there is more than one owner, explain how ownership is divided. If you have investors, explain the percentage of shares they own. This information is important to investors and lenders.

After reading the Company Description, I should have a basic understanding of the businesss mission and vision, goals, target market, competitive landscape and legal structure.

my business is a coffee shop and bookshop combined

below I provided the executive summary for better insight.

tion Worksheet Pearland Model Town Area is home to a start-up business called With low prices, a dominant product selection, and a competitive variety of services, which include hard to find book searches as well as serving coffee, juices, and snacks, the company management hopes to gain local market share in the bookstore industry. It is also committed to creating an environment that encourages reading and browsing that is relaxing and friendly. We will register one as a Pearland limited liability company. Founder L Lopez and partner E Lopez will own the company together. It is the idea of E Lopez to create a coffee shop and bookshop that combines the two into one. Readers will have the opportunity to sit, read a book, socialize with others, and relax at The Place. To meet the needs of different types of people, the library will contain books from various genres. A new outlet will be opened in the C-Block of Pearland Model Town. Main services include selling books and serving coffee \& juices inside the outlet. Our products include snacks of different kinds and a small room for those bringing their own laptop to use the internet.A wide variety of genres are available, including fiction, nonfiction, poetry, love \& romance, mystery \& crime, philosophy, and many more. A wide variety of coffee products will be available including cappuccinos, iced coffees and frappuccinos. Among the juices available are Orange Juice, Strawberry Juice, Pineapple Juice, as well as a variety of coffee and juice drinks. The people of Pearland still read books in street lights and with candlelight, even when electricity isn't available. Pearland has a strong tea culture when it comes to coffee. Although we have seen so much growth in the coffee culture over the past few decades. Pearland's coffee industry is expanding with new outlets opening up left, right, and center. There has been a great deal of success in introducing coffee to Pearland residents through these coffee shops. Total invested money by L. Lopez and E. Lopez in the company is 5 million dollars. Before the end of the third year, it is expected that the business will return the entire investment. During the next three years, A One will accomplish the following: Become profitable by July Aim to make approximately 1,000 sales and pay owners and employees a reasonable salary after reaching profitability by the end of Year 3. It is imperative to take the following factors into account in order to survive and expand: The media, billboards, and other advertising must be used to achieve a high level of visibility. Our goal should be to become THE low-cost leader in books by establishing rigid procedures for cost control and establishing incentives to maintain tight control. The ability to keep the most inventory available and provide the highest level of customer service is essential to continuing to attract customers