MY CHOSEN COMPANY IS CVS Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed: Strengths and Weaknesses For the company you have chosen, consider the following: o Identify and assess 4 to 8 of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. o Identify emerging consumer trends and explain how they influence the branding and success of your new product or service. o Analyze how perceived ethics violations might affect the branding and success of your new product or service. o Assess how all of the SWOT and ethics factors holistically affect your branding and operations within the organization. Core Competencies For the company you have chosen, consider the following: o Identify and explain 3 to 5 core competencies. Assess how and why the competencies differentiate your company from the competition and provide forward momentum for your new product or service offering. o Assess how the core competencies will affect the business plan. Writing When drafting your paper, consider the following: o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style. o Remember to use headings within the paper that correspond with each portion of the rubric