My company is: Adam's Leap Wine My company's product is: Wine My country is: Italy Adam's Leap wine marketing in Italy Product strategy 180-200 words each | Product adaptations necessary to make your product acceptable to buyers in Italian market. Any changes to its use or the benefits it offers. Comparisons with competitors' products in the foreign market. Place strategy Specific channel choices and channel management strategies. Costs associated with establishing and maintaining distribution channels. Considerations of physical delivery (such as a cold chain for refrigerated goods). Promotion strategy Your communication strategy, media selection and other promotional activities, and the costs of them. The outcomes your company is seeking by using these. . Whether the company's domestic Australian promotional strategies work overseas or need adaptation. Pricing strategy Your firm's price positioning and price comparisons with competitors. An assessment of additional costs incurred by supplying internationally, foreign currency conversion. An estimate of the likely level of price competitiveness for your product overseas. Recommendations surrounding market feasibility. Remember: The reasons why you recommend particular international marketing mix strategies (the 4P's) are just as important as what you recommend. Your claims and assertions must be supported by evidence and logical arguments demonstrating a sound understanding of the issues