Question
My company is Monash College, and the company's new product is SPORT COURSE. so I need to write the recommendation of product strategy> Marketing Mix
My company is Monash College, and the company's new product is SPORT COURSE. so I need to write the recommendation of product strategy>
Marketing Mix Strategy 1: PRODUCT
UsingProductmarketing mix elements, please provide:
briefanalysis of the company's current product strategyfor their current market by analysing their:
oproduct mix
o3 levels of product
oPLC
recommendationsfor the company of what newproductstrategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations
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