My partner and I are stuck; we're trying to figure out how to make our stock market go back up and are confused about the discounts and units sold. Can you help with what changes we need to make? We're able to change the numbers in the text boxes manually.

The first screenshot is the text boxes we can change manually on the projected side.

PharmaSim Start Year 1 Allstar Brand Assistant Introduction Company Market $ Consumer Survey Decisions Analysis Creative Stock Price $27.19v Analysis / Pricing Analysis O= Allround Projections for Allround Pricing Analysis Graph Previous Projected Pricing Breakdown for Allround 5.32 E Mfr. Suggested Retail Price $5.32 100 Average Discount 34.2% $1.82 34.2 - 6 $1.82 Average Promo. Allow, 17.0% $0.60 17.5 - 96 $0.61 Margin 34.4% Margin 35.5% Unit Revenue $2.91 $2.89 Unit Cost $1.08 $1.00 75 Margin per Unit $1.83 $1.89 Units Sold 95.3 95.3 $ Cost 20.3%% Cost 18.8% Percent of MSRP 50 Gross Margin $174.2 $179.8 Units Required to Maintain Gross Margin 92.3 Units Sold and Units Required values are in millions of units. Gross Margin is in Update Undo Discount 34.2% Discount 34.2% 25 millions of dollars. All other prices are per unit. Like the promotional allowance decision, the table shows Average Promotional Allowance as a percent of the average discounted price. In contrast, the graph shows allowance as a percent of MSRP Allowance 11.2% Allowance 11.5% Previous Projected Margin Cost Discount AllowancePharmaSim Start Year 1 2 Allstar Brand Assistant Introduction Company Market $ Consumer Survey Decisions Analysis Creative Stock Price $27.197 Company / Dashboard (?) Executive Dashboard X Edit Market Update Start-Year 1 Previous Current Change Curall announced the introduction of Coldcure this period. Stock Price $32.50 $27.19 -16.3% Prices increased an average of 1.1% compared to an inflation rate of 2.7% . Unit Sales 94.3M 95.3M 1.0% Total advertising spending is up $10.7 million while promotional spending increased by $9.6 million. Revenue $328.4M $333.6M 1.6% Convenience Stores sales showed the strongest growth this period with an increase of 12.3%. Retail sales grew by $170.7 million, or 8.1%. Net Income $72.7M $59.5M -18.2% Cumulative Net Income $72.7M $132.2M 81.8% Company Messages Congratulations on completion of the first round. Social Media Feedback for Allround You have the option of reformulating Allround this period. Check the Brands decision page. Be sure to evaluate your results before making the next decision. Good deal! Good value! Very happy with the product! Works well for runny nose. Very easy to find! Really good value! Just tried your product. Good price! Allround is the Tip: Use the Pricing Analysis tool to help with pricing decisions. best! Easy to find! Just tried Extra. Good for nasal congestion. Just all right for chest congestion. I'll New special decision: Quality Assurance (Be sure to handle this on the Special Decision page.) recommend this to everyone! Works well for coughing. Works very well for aches! Just tried Besthelp. Your packaging changes have had a positive effect on sales while reducing administrative costs. O Show Detail