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My product is dog toothbrust Describe your target market/customer? Be specific -your report must outline the following variables as you define your target market/customer in
My product is dog toothbrust Describe your target market/customer? Be specific -your report must outline the following variables as you define your target market/customer in your IMC plan. (25 marks) Geography (provide a specific targeted region, city size, census data and population o o Demographics (what is your targeted market/customers' gender, age, race, life stage, o Socioeconomics (include your target market/customers' average income, education and o Psychographics (identify what your targeted market/customers' values, describe their o Behavior factors (how would you describe your targeted market/customers' user status density) birth era, household size, residence tenure, marital status) occupation(s)) typical lifestyle, personality, culture, and social class) usage rate, usage situation and needs/benefits sought) All of these are explained in greater detail in Chapter 3 of your e-text starting on page 69 . Describe your target market/customer? Be specific -your report must outline the following variables as you define your target market/customer in your IMC plan. (25 marks) Geography (provide a specific targeted region, city size, census data and population o o Demographics (what is your targeted market/customers' gender, age, race, life stage, o Socioeconomics (include your target market/customers' average income, education and o Psychographics (identify what your targeted market/customers' values, describe their o Behavior factors (how would you describe your targeted market/customers' user status density) birth era, household size, residence tenure, marital status) occupation(s)) typical lifestyle, personality, culture, and social class) usage rate, usage situation and needs/benefits sought) All of these are explained in greater detail in Chapter 3 of your e-text starting on page 69
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