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*My Product/Service is TOYOTA COMPANY, Please Answer Following questions are based on TOYOTA COMPANY* 1. Discuss the reasons of product/service selection in relevance to your
*My Product/Service is TOYOTA COMPANY, Please Answer Following questions are based on TOYOTA COMPANY* 1. Discuss the reasons of product/service selection in relevance to your need? 2. What level of decision making is required for these product/services? And Why? 3. Define the Pre-purchase search parameters that you will use for the product of your choice? 4. What are Evoked sets/Consideration sets, Inept sets, Inert Sets and Choice sets for this product category. 5. What are the consumer decision making rules for this product category? Define both Compensatory and Non-compensatory rules/ 6. What are the internal factors that influenced your evaluation of alternatives
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