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MY QUESTION IS HOW TO EXPLAIN AND COME OUT WITH A MARKETING PLAN? a) Control (contigency plans/ backup for the implementation plans to respond to
MY QUESTION IS HOW TO EXPLAIN AND COME OUT WITH A MARKETING PLAN?
a) Control (contigency plans/ backup for the implementation plans to respond to a changed environment)
- product strategies adjustment plans,
- pricing strategies adjustment plans,
- promotional adjustment plans,
- placing strategies adjustment plans,
- customer strategies adjustment plans,
- new product development plan
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
