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My question is split in 2 parts. I am looking for a simplified explanation of Operant Conditioning and how it's used in marketing, specifically as
My question is split in 2 parts.
I am looking for a simplified explanation of Operant Conditioning and how it's used in marketing,
specifically as a theory for buyer behavior.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
