My recommendation is that Costco Wholesale corporation should consider investing into more advertising and marketing. Even with Costco maintaining profitability and high revenue within the years of operation through word-of-mouth advertising, with technological improvements and new threats like competitors, a higher investment in advertising and marketing is needed for Costcos atmosphere to reach a network of peoples and consumers. Costco can include more services to their company and give their members more reasons why to shop there and come back instead of just a stock up for a long time kind of shopping spree.

PLEASE WRITE AN IMPLEMTATION ON MY RECCONDMENDATION THAT INCLUDES : what they need to do and why (strategic plan, steps, thought)