my role is a project manager for an annual conference, and I am preparing a quality assurance audit for "Increase customer base by 10% in comparison to previous yearProduct"

My Question is:

Complete a Quality Assurance Audit for the below project Product using the project Product audit, assess the quality control of the product against agreed specifications.

Project Product: Increase customer base by 10% in comparison to previous year

The Quality Assurance Audit template:

Product to be audited:	Relevant data:
Data VS agreed Plans	Compliance from Agreed Plans - does the QA reflect this?