My selected company:

https://www.international.gc.ca/world-monde/stories-histoires/2019/CPTPP-ctherm.aspx?lang=eng

C-Therm Technology

Country to Export: Australia and Japan

Please write detailed Intelligence Report. Instrucstions are below:

This assignment is a continuation of Assignment #1 on market intelligence, competitive intelligence and product intelligence to export a product/service to the market selected for a Canadian exporter.

Please see Sample Report (updated). Please note that this sample is for format only, not for content. Do not copy the content of the sample.

Please make sure that you submit one Word document to eCentennial dropbox: 2-3 pages of your writing, plus photos/graphs and References

Format:

1/3 - 1/2 pages: Abstract; key words

1/3 - 1/2 pages: Introduction of the company and the product/service

1/3 - 1/2 pages: Market intelligence

1/3 - 1/2 pages: Competitive intelligence

1/3 - 1/2 pages: Product intelligence

1/3 - 1/2 pages: Conclusion/Recommendation

References, at least 10 sources with in-text citations, include the sign-up link and company website, maximum 1 journal article

Required sources: Use the following Canadian sources and professional foreign sources. Students cannot cite these general links in References.

Export Development Canada: https://www.edc.ca/

The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/

Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en

Business Development Bank of Canada: https://www.bdc.ca/

FITT Trade Ready: http://www.tradeready.ca/

Canadian Business: https://www.canadianbusiness.com/

Financial Post: https://business.financialpost.com/

BNN Bloomberg: https://www.bnnbloomberg.ca/

McKinsey & Company: https://www.mckinsey.com/ca

Notes:

Instead of "Googling" from google.ca, you can go to the websites of required sources above and search from there (the country, product, etc.)

Similarities in References, quotes, names, titles, etc. are not considered plagiarism. At the same time, please make sure not to change key words in the original sources.

Required readings: Students cannot cite these general readings in References, and cannot use similar general readings on intelligence.

Market Intelligence

D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/

*Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/

The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.)

*U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video). https://youtu.be/6niSh7cyB_A

Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ

Competitive Intelligence

*Roy, E. (2015). Gather strong competitive intelligence to maximize your profitability in international markets. https://www.tradeready.ca/2015/fittskills-refresher/gather-strong-competitive-intelligence-maximize-profitability-international-markets/

D'Alimonte, D. (2014). Gathering competitive intelligence before you enter foreign markets. https://www.tradeready.ca/2014/fittskills-refresher/gather-competitive-intelligence-chosen-market/

Export Development Canada (2017). How to break into new markets with market scans (video). https://youtu.be/E51jLRuJu84

Product Intelligence

Hyatt, P. (2017). How to apply market intelligence to your products and processes. https://www.tradeready.ca/2017/fittskills-refresher/apply-market-intelligence-products-processes/

Note: *Most useful

Please note:

When paraphrasing, please do not change key words. For example, do not change "interior design" to "inside framework", because it changes the meaning of the words, and it affects your marks for content and writing effectiveness. If using word-for-word a whole sentence or a whole paragraph from a source, please use quotation ("") rather than paraphrasing.

Write the Abstract last, but put it first.

Each source listed in References needs at least one in-text citation.

It is fine to have a little more than 3 pages of your own writing. Quality is more important than quantity.

Useful Hints

The abstract is a summary of the report, i.e., one can just read the abstract to know the main content of your report.

The title is a summary of the abstract, i.e., one can look at the title to know the main issues you discuss in the report.

The first sentence of a paragraph is often the summary of the paragraph. Each paragraph should have only one main point, and should be about 1/4 to 1/3 of a page in length.

Do not change key words or terminologies, which can happen when students use online translation