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my slides on ReOI-based valuation, my slides on the Coca-Cola: Residual Income Case, and your own assumptions, value Coca- Cola's enterprise value (value of

 

my slides on ReOI-based valuation, my slides on the Coca-Cola: Residual Income Case, and your own assumptions, value Coca- Cola's enterprise value (value of operations) as of December 31, 2021. For simplicity, assume constant (RNOA-g) growth, so the value of operations can be calculated as V00 NOAo. For now, assume the (r-g) weighted average cost of capital, r, is 8%. Consider three scenarios: (a) RNOA =r, (b) g = 0 (using your own assumption about RNOA > r), and (c) RNOA >r and g> 0 (using your own assumptions about both RNOA and g). For (c), explain why you chose those values for RNOA and g. How are your answers in (a), (b), and (c) related to Coca-Cola's competitive advantage? What other factors besides competitive advantage might lead to a higher valuation in (b) than in (a)? What additional factor does (c) include that is absent from (b)? Which of the valuations is the most speculative?

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