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The application is: Student Housing Exchange It is a website / application to help students find housing by allowing students to offer accommodation to other students when they are not using it (such as in the summer when they may not be taking courses) or to publicize housing that they are vacating when they graduate. You may assume it is a mobile version. Assume users are able to access the internet and devices on their phone, including camera, GPS, and cloud and locally stored photos. Desirable features for the app: 1. Searching for services in the user's area 2. Posting student listings for available housing (including post-secondary institutions that the housing may serve) 3. Forums for posting information, photos and video that relate to the application (for example they may be a social component to their applications where students discuss fun events in their area) Chat rooms. Web Research (20 Marks): (6) Compare the product concept to at least two apps you find on the Web. Explain similarities and differences, and why your app is worth developing (10 marks). (a) Read the paper at the following link (10 marks): httrs:/liveybusinessjournal.com/publication/strategic- innovation-and-the-fuzzy-front-end Discuss what an opportunity map might be for this application. OR: Read the paper at the following link: hittps:/liveybusinessjoumal.com/publication/growth-by-designhow-good-design-drives-company-growthl Make a suggestion for improvements to your business of developing apps like this to do with process innovation. Note that this must specifically reference your app development business. (see next) Business Model (10 Marks): Explain two different revenue streams and why they would make sense for this particular app. Your explanation must relate directly to this particular app. Personas (10 Marks): Develop three personas for this app. They must be good choices, they must be significantly different, they must represent important market segments, and they must be useful to the development of the design (10 Marks). Prototyping Using JustlnMind (10 Marks) Develop a screen prototype for the use case: - Posting student listings for available housing It should allow the user to provide a description, address, local post secondary institutions, and other useful facilities such as gyms. *** Note: To submit your exam, you must incorporate all materials, including charts, diagrams and prototypes into a single Word document and submit it to the Midterm Exam folder on eConestoga. No other format or type of document will be accepted. In addition to the deliverables from the test, please include: - Cover Sheet, with all appropriate information - Table of Contents - Page numbers Note: The Cover sheet should indicate the test version. /END