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my subject is service marketing Which approach to pricing ( cost based ,competition based or demand based ) is the most fair to customers ?why?

my subject is service marketing Which approach to pricing ( cost based ,competition based or demand based ) is the most fair to customers ?why? also why are service employees critical to the success of any service organization Give Me answer with examples ( 20 Mark's ka lihaz sa ya 20 Mark's ka question hai plz)

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