My teacher said I did not meet page requirements. please help. 2. Describe your t-shirt company (1 slide) We utilize a licensed innovation that will permit cotton t-shirts to come out of the dryer looking fresh and wrinkle-free (Chartrand, 1998). Sensibleall will also deliver clients alternatives kinds of cotton, including Ringspun cotton for a softer and smoother t-shirt. Egyptian and Pima cotton for luxurious t-shirts (Kimbrough, 2012, p. 31). At Sensibleall, we believe in an equitable, sustainable future, one that everyone thrives on a healthy planet. 3. Describe the t-shirt company success in the market you chose Sensibleall, an eco-friendly t-shirt company, has successfully developed a brand that appeals to our target market. At Sensibleall, we were able to provide high-quality eco-friendly t-shirts at a reasonable price. Sensibleall has increased revenue, successfully appeals to our target market, and will be the leader in the niche market. One of the most important factors in building a successful t-shirt business is the ability to stand out. One of the best ways to do that is by catering to a specific audience or interest group. If you have ever experienced Sensibleall t-shirts and design, then we would like to think that you have had at least a small taste of who we are. 4. Describe how the market research will impact the company's marketing strategy for global expansion. What are the benefits of market research when expanding into international markets? Market research is an important part of any company's marketing strategy. The best way to assess the market potential for the product is through market research. For example, observing customers' behavior in the target demographics and also assessing the competition. After carefully observing what consumers are looking for and their buying habits, Sensibleall will develop a product that will appeal to everyone's needs. When internationally expanding, the benefit is that the company will determine what products people like, which helps develop new products like jackets or pajamas. The company will be able to determine what type of people will buy our product. It will also help the business by making sure we are entering into a market that can provide a good return on investment. 5. Choose two market research options 6. What are the two research options you've chosen? a. Customer observation - the company should observe the customers' buying habits. What is important to them, how are they choosing which products to purchase? What group of people are purchasing the products? Customer observations can be done in-store by watching how people or consumers behave and interact in the market under natural conditions. b. Customer surveys - Surveys allow potential customers to express their feelings about the products, and in turn, allows the company to see what needs they have and how their product can fill that need. This data will allow the company to understand how "green" consumers are and which products are more likely to appeal to this age group. So this could be done through online surveys, emails, or social media. 7. What is the goal for each research option you selected? The goal of customer observation and surveys is to determine whether consumers are interested in purchasing a green product and how many products they would be interested in purchasing. This research will give the business more information on potential customer's needs and demands, which will then provide the company with more intelligence about what type of products to develop. 8. What are the benefits to using each research method you've selected? The benefit of using each research method is to understand what consumers are looking for in a green product. This data is beneficial because it allows the company to develop a product that people will want. The better the product is, the more people will want to purchase them. 9. Briefly describe the process for each. a. The process of customer observation is very important. It allows the company to see what products customers are buying and how they like the product. Observing customer's behaviors is an excellent way to understand what products the customer needs. For instance, if a customer buys multiple products from one store that goes towards one general need, it is easier for the company to develop a product that meets this need than a product that does not meet a need. b. The process of customer surveys is also very important. It allows potential customers to express their feelings about the product or service. In turn, this allows the company to see what needs they have and how their product can fill this need. This data will allow the company to understand how "green" consumers are and which products are more likely to appeal to our target market